Tim Thoughts

It’s always exciting to receive a package in the mail. But recently I opened a package that meant more to mean than most. For co-authoring a chapter in a book, I was sent a copy of the 2-volume set in the mail.

With Sam Bradley, I had the opportunity to co-author Chapter 87, “Research in Advertising Campaign Design” in 21st Century Communication: A Reference Handbook. View the details on the SAGE Web site, or check it out on Amazon.

I’m so excited to have had the chance to include my thoughts in this reference handbook. You usually hear about movie stars and athletes talking about giving back. And although I’m certainly no pop icon, I feel good knowing that a student of communication may read my writing and have a more thorough understanding of how advertising research takes place and the value in it.

I’m grateful that William F. Eadie at San Diego St. University allowed me to be a part of this educational text.