Articles in the movies Category
advertising, human behavior, movies »
A major part of any messaging from a brand to its consumers is respecting the consumers. This sounds basic and universally agreed upon, but many marketers fall into a trap by not carefully walking the fine line of targeting an audience.
Consumers like brand that they can relate to and identify with. But people don’t like being blatantly targeted. People really don’t like others making assumptions about their habits, interests, and beliefs. Even in the instance that the assumptions end up being correct, it makes them feel predictable, simple, and not …
movies »
Product placement is not a new idea. For years, brands have been appearing in movies and TV shows due to more than coincidence. Friday night, I went to see Transporter 3 at Cinemark Carriage Place Movies 12. The Transporter series features lead actor Jason Statham. It also features the Audi A8 W12. The placement of the Audi A8 W12 in the Transporter series appears to be a perfect match. It is a high performance sports vehicle showed off in numerous chase scenes, yet the vehicle has a sort of classy …
TV, about me, election, friends, human behavior, movies, music, newspaper »
A few months ago, I purchased my first Blu-ray player. And I have to admit, it has been awesome. For anyone in the market for a Blu-ray player, I highly recommend the Sony BDP-S350. And with winter setting in, my fiancee Janette decided to get me the gift of Blockbuster Online for Christmas so we could take full advantage of the Blu-ray player with freezing temperatures outside. We had discussed Netflix before, but we’d agreed that Blockbuster’s similar program had a great added benefit of in-store exchanges.
The gift was specifically …
